Cognitive Psychology

Predictably Irrational: The Hidden Forces That Shape Our Decisions

• Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
• Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
• Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
• Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
• And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

The Feeling Good Handbook

This book helps you: free yourself from fears, phobias and panic attacks; overcome self-defeating attitudes; discover the five secrets of intimate communication; put an end to marital conflict; and, conquer your procrastination and unleash your potential for success. In "Feeling Good: The New Mood Therapy" Dr David Burns introduced a groundbreaking, drug-free treatment for depression that has helped millions of people around the world. Now, in this long-awaited sequel, he reveals powerful new techniques and provides practical exercises that will help you cope with problems and learn how to make life a happier, more exhilarating experience.

Blink: The Power of Thinking Without Thinking

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns

A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution�

�A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.�
-Jim Collins, bestselling author of Good to Great

According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need �disruptive innovation.�

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of �disruptive� change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

You'll learn how

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• Customized learning will help many more students succeed in school.
• Student-centric classrooms will increase the demand for new technology.
• Computers must be disruptively deployed to every student.
• Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform.
• We can compete in the global classroom-and get ahead in the global market.

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

The future is now. Class is in session.

Mind Over Mood: Change How You Feel by Changing the Way You Think

The Beck Diet Solution: Train Your Brain to Think Like a Thin Person

The Beck Diet Solution is the Missing Ingredient in Weight Loss

Put an end to emotional eating!

Any sensible diet will help you lose weight, but the challenge for 90% of Americans is actually staying on the diet they choose. Enter Dr. Judith Beck and The Beck Diet Solution. Dr. Beck, one of the foremost authorities in the field of Cognitive Therapy, has created a six-week plan that will help people stick with their diet, lose weight with confidence, and keep weight off for a lifetime. This program is not only based on the author's personal success and on her success with her many clients, but also on published research. It all starts with how you think. With other programs, you think about nothing but food: counting, weighing, and worst of all, food you can't have. This way of thinking inevitably contributes to diet failure. The Beck Diet Solution is the only program that helps dieters use Cognitive Therapy methods--scientifically proven over 20 years--to forever change those treacherous thought patterns that lead to overeating, cheating, excuses, and other dieting downfalls.

Features

This breakthrough six-week plan assures success by helping you assess the advantages of weight loss, pick a sensible diet and exercise program, set a goal, line up support, and prepare your environment--all this before starting any diet. This unique approach is key to preventing the downfalls that so often lead to failure.

A new task is presented each day to build psychological skills to deal with the challenges of hunger and craving, overeating, alcohol, eating out, special occasions, vacations, stress, and much more. Healthy habits are established with to-do lists, reasons and ways to do the tasks, and how to deal with negative thoughts. One day a week is designated to "Take a Breather."

Easy-to-use, flexible, and proven tools are found throughout the program, including daily goals; weekly planner pages; and motivational coping cards for handling time/energy hurdles, eating out, and other high-risk situations.

Emotional Intelligence: 10th Anniversary Edition; Why It Can Matter More Than IQ

The Western cultures esteem analytical skills measured by IQ tests: but there is clearly more to success and happiness, even in technological societies, than IQ alone. Goleman has written one of the best books on the nature and importance of other kinds of intelligence besides our perhaps overly beloved IQ. Recommended.

Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.

Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart.

The best news is that "emotional literacy" is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.


From the Trade Paperback edition.

The Complete Vision Board Kit: Using the Power of Intention and Visualization to Achieve Your Dreams

A vision board is a powerful tool that anyone can use to shape an ideal future through the power of intention and visualization. Learning how to vividly imagine your desired results--attracting your perfect soul mate, radiant health, abundant career opportunities, or building personal and community relationships to give back--is the first step on the path to making them happen. Break through unconscious, limiting beliefs and get ready to transform your future now. If you can envision it, you're halfway there! This book will explain and walk you through exactly how to create a vision board in conjunction with how to retrain your brain to actually start believing that you can achieve all your goals and dreams. Then, the universe will work its magic! This is a great personal gift and one your friends and family will love.

Stumbling on Happiness

Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong. In his witty and engaging new book, Harvard professor Gilbert reveals his take on how our minds work, and how the limitations of our imaginations may be getting in the way of our ability to know what happiness is. Sound quirky and interesting? It is! But just to be sure, we asked bestselling author (and master of the quirky and interesting) Malcolm Gladwell to read Stumbling on Happiness, and give us his take. Check out his review below. --Daphne Durham

Now Gilbert has written a book about his psychological research. It is called Stumbling on Happiness, and reading it reminded me of that plane ride long ago. It is a delight to read. Gilbert is charming and funny and has a rare gift for making very complicated ideas come alive.

Stumbling on Happiness is a book about a very simple but powerful idea. What distinguishes us as human beings from other animals is our ability to predict the future--or rather, our interest in predicting the future. We spend a great deal of our waking life imagining what it would be like to be this way or that way, or to do this or that, or taste or buy or experience some state or feeling or thing. We do that for good reasons: it is what allows us to shape our life. And it is by trying to exert some control over our futures that we attempt to be happy. But by any objective measure, we are really bad at that predictive function. We're terrible at knowing how we will feel a day or a month or year from now, and even worse at knowing what will and will not bring us that cherished happiness. Gilbert sets out to figure what that's so: why we are so terrible at something that would seem to be so extraordinarily important?

In making his case, Gilbert walks us through a series of fascinating--and in some ways troubling--facts about the way our minds work. In particular, Gilbert is interested in delineating the shortcomings of imagination. We're far too accepting of the conclusions of our imaginations. Our imaginations aren't particularly imaginative. Our imaginations are really bad at telling us how we will think when the future finally comes. And our personal experiences aren't nearly as good at correcting these errors as we might think.

I suppose that I really should go on at this point, and talk in more detail about what Gilbert means by that--and how his argument unfolds. But I feel like that might ruin the experience of reading Stumbling on Happiness. This is a psychological detective story about one of the great mysteries of our lives. If you have even the slightest curiosity about the human condition, you ought to read it. Trust me. --Malcolm Gladwell

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they really want?

• Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it?

In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions. Vividly bringing to life the latest scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, Gilbert reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. With penetrating insight and sparkling prose, Gilbert explains why we seem to know so little about the hearts and minds of the people we are about to become.

The Untethered Soul: The Journey Beyond Yourself (New Harbinger/Noetic Books)

Who are you? When you start to explore this question, you find out how elusive it really is. Are you a physical body? A collection of experiences and memories? A partner to relationships? Each time you consider aspects of yourself, you realize that there is much more to you than any of these can define. In this book, spiritual teacher Michael Singer explores the question of who we are and arrives at the conclusion that our identity is to be found in our consciousness, the fact of our ability to observe ourselves and the world around us. By tapping into traditions of meditation and mindfulness, Singer shows how the development of consciousness can enable us all to dwell in the present moment and let go of painful thoughts and memories that keep us from achieving happiness and self-realization.

Divided into five parts, the book offers a frank and friendly discussion of consciousness and how we can develop it. In part one, he examines the notion of self and the inner dialogue that all of us live with. Part two examines the experience of energy as it flows through us and works to show readers how to open their hearts to the energy of experience that permeates their lives. Ways to overcome tendencies to close down to the rest of the world are the subject of part three. Enlightenment and the embrace of universal consciousness are the subject of part four. And finally, in part five, Singer returns to daily life and the pursuit of "unconditional happiness." Throughout, the book maintains a light and engaging tone, free from heavy dogma and prescriptive religious references. The easy exercises that figure in each chapter help readers experience the ideas that Singer presents.