Ichthyology

Fish! A Remarkable Way to Boost Morale and Im Results

Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a "toxic energy dump." Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions--such as "Choose Your Attitude," "Make Their Day," and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C. Edwards

Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a "toxic energy dump." Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions--such as "Choose Your Attitude," "Make Their Day," and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C. Edwards

In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team.

Tuna: A Love Story

Know Your Tuna

• Tuna is the most popular food fish in the world. It is eaten raw, cooked, in sandwiches, in salads, and in catfood.
• The total worldwide tuna harvest is four million tons.
• In the past, tuna fishermen in the eastern tropical Pacific set their nets around dolphins, which resulted in the deaths of tens of millions of dolphins.
• There are many kinds of tuna, but the most popular for the Japanese sashimi market is the bluefin, one of the largest of all fishes.
• The largest bluefin tuna ever caught weighed 1,496 pounds.
• The most expensive bluefin tuna was a 440-pounder that sold at the Tsukiji fishmarket in Tokyo for $173,600.
• Almost all of the bluefin tuna caught by commercial fishermen goes to Japan.
• The Japanese import 800,000 tons of tuna every year. (ThatÂ’s right: eight hundred thousand tons.)
• At the Tsukiji fishmarket in Tokyo, an estimated 1,000 bluefin tunas are auctioned off every day.
• Is there mercury in tuna? Yes. Is it at levels dangerous to humans? Not unless you eat tuna three meals a day.
• Many scientists consider the tuna the most highly-evolved fish in the world.
• Bluefin tunas, along with mako and great white sharks, are the only "warm-blooded" fishes; they can elevate their body temperature as much as 25 degrees above the water they swim in. This makes them particularly effective as predators.
• Bluefin tuna can swim 55 miles an hour. They can migrate across the Pacific and Atlantic Oceans, then turn around and do it again.
• MIT scientists built a robot tuna in an attempt to replicate the incredibly efficient swimming performance of the living fish. They failed.
• The bluefin tuna, and to a lesser extent, the yellowfin, are among the most sought-after of big-game fishes. Celebrated anglers like Zane Grey, Ernest Hemingway, and Phillip Wylie wrote ecstatically about their pursuit of giant tuna.
• Aquaculture ("fish farming") now accounts for 40% of the worldÂ’s fish consumption.
• Tuna ranching now takes place in every country on and in the Mediterranean, and in Australia and Mexico as well. It is scheduled to begin in Hawaii and Alaska.
• Because of commercial overfishing, almost exclusively to feed the insatiable Japanese sashimi market, all populations of bluefin tuna are endangered.
• Overfishing in the Mediterranean has caused such a drop in the bluefin tuna population that the World Wildlife Fund has called for a complete halt to all tuna-fishing there.
• If we cannot learn to breed bluefin tuna in captivity, the great fish will become extinct, writing finis to commercial and recreational tuna fishing--and to the consumption of maguro sashimi in Japan.
• In March, 2008, an Australian company called "Clean Seas" succeeded in getting captive bluefin tuna to spawn. If they can raise them to market size (200-300 pounds), it may relieve the pressure on wild-caught fish.

The author of The Book of Sharks, Imagining Atlantis, and Encyclopedia of the Sea turns his gaze to the tuna—one of the biggest, fastest, and most highly evolved marine animals and the source of some of the world’s most popular delicacies—now hovering on the brink of extinction. In recent years, the tuna’s place on our palates has come under scrutiny, as we grow increasingly aware of our own health and the health of our planet. Here, Ellis explains how a fish that was once able to thrive has become a commodity, in a book that shows how the natural world and the global economy converge on our plates.

The longest migrator of any fish species, an Atlantic northern bluefin can travel from New England to the Mediterranean, then turn around and swim back; in the Pacific, the northern bluefin can make a round-trip journey from California to Japan. The fish can weigh in at 1,500 pounds and, in an instant, pick up speed to fifty-five miles per hour.

But today the fish is the target of the insatiable sushi market, particularly in Japan, where an individual piece can go for seventy-five dollars. Ellis introduces us to the high-stakes world of “tuna ranches,” where large schools of half-grown tuna are caught in floating corrals and held in pens before being fattened, killed, gutted, frozen, and shipped to the Asian market. Once on the brink of bankruptcy, the world’s tuna ranches—in Australia, Spain, France, Italy, Greece, Turkey, and North Africa—have become multimillion-dollar enterprises. Experts warn that the fish are dying out and environmentalists lobby for stricter controls, while entire coastal ecosystems are under threat. The extinction of the tuna would mean not only the end of several species but dangerous consequences for the earth as a whole.

In the tradition of Mark Kurlansky’s Cod, John Cole’s Striper, John Hersey’s Blues—and of course, Ellis’s own Great White Shark—this book will forever change the way we think about fish and fishing.

A Field Guide to Reptiles & Amphibians of Eastern & Central North America (Peterson Field Guide Series)

This newly designed field guides features detailed descriptions of 595 species and subspecies. The 656 full-color illustrations and 384 drawings show key details for accurate identification. More than 100 color photographs and 333 color photographs and 333 color distribution maps accompany the species descriptions.

The Conscientious Marine Aquarist: A Commonsense Handbook for Successful Saltwater Hobbyists (Microcosm/T.F.H. Professional)

A bestseller since it first published in 1998, The Conscientious Marine Aquarist is one of the best-respected, time-tested, hands-on marine aquarium books ever published.

Now completely updated from cover to cover with brand new text, a fresh design, and updated photography, The Conscientious Marine Aquarist is the essential book for all new, intermediate, and serious marine aquarium keepers_in a must-have new edition. This indispensable guide spotlights scientific research performed by leading authorities that deals with various aspects of biology, ecology, systematics, and conservation. This wealth of information couples with captive-care techniques of nationally recognized aquarists and fascinating, never-before-seen photos.

For hands-on marine aquarists of any experience level who seek a comprehensive and up-to-date resource that helps ensure success in the hobby, The Conscientious Marine Aquarist is the best book available.

A Field Guide to Western Reptiles and Amphibians (Peterson Field Guides (R))

This third edition covers all the species of reptiles and amphibians found in western North America. More than 650 full-color paintings and photographs show key details for making accurate identifications. Up-to-date color range maps give species' distributions. Important information on conservation efforts and survival status rounds out the detailed species descriptions.

A Field Guide to Freshwater Fishes : North America North of Mexico (Peterson Field Guides)

The first comprehensive field guide to freshwater fishes - covers all 790 species known in the United States and Canada. More than 700 illustrations, most in color, show identifying marks. Also includes 377 distribution maps and additional drawings of key details.

The Devil's Teeth: A True Story of Obsession and Survival Among America's Great White Sharks

In a post-Jaws/Discovery Channel world, unearthing fresh data on great white sharks is a feat. So credit Susan Casey not just with finding and spotlighting two biologists who have done truly pioneering field research on the beasts but also with following them and their subjects into the heart of one of the most unnatural habitats on Earth: the Farallon Islands. Though just 30 miles due west of San Francisco, the Farallones--nicknamed the Devil's Teeth for their ragged appearance and raging inhospitality--are utterly alien, which may explain why each autumn, packs of great whites return to gorge on the seals and sea lions that gather there before returning to the Pacific and beyond. That Casey, via her biologist buddies Peter Pyle and Scot Anderson, can even report that sharks apparently follow migratory feeding patterns is a revelation. Throughout The Devil's Teeth, Casey makes clear that year upon year of observing the sharks have given Pyle and Anderson (and by extension, us) insights into shark behavior that are entirely new and too numerous to list. The otherworldly Farallon Islands, meanwhile, also dominate Casey's engaging tale as she charts their transformation from ultradangerous source of wild eggs in the 19th century to ultradangerous real-life shark lab and bird sanctuary today. Despite the plethora of factoids on offer, Casey's style is consistently digestible and very amusing. She also has a knack for putting things into perspective. Take this characteristic passage:

The Farallon great whites are largely unharassed. They might cross paths with the occasional boatload of day-trippers from San Francisco, but they're subjected to none of the behavior-altering coercion that nature's top predators regularly endure so that people can sit in the Winnebago... and get a look at them. This is important because despite their visibility at the Farallones, and despite the impressive truth that sharks are so old they predate trees, great whites have remained among the most mysterious of creatures."

Getting to Know the Great White

It was a BBC documentary on great white sharks visiting California's Farallon Islands that turned Susan Casey from an editor of adventure and outdoors stories in such magazines as Outside to a journalist obsessed with an outdoors adventure of her own. In her Amazon.com interview, Casey recalls the fascinations and the follies of her time with the sharks in the Farallones and discusses everything from the ethics of adventure journalism to the stunning silence and size of nature's perfect predators. And in her answers to the Significant Seven (the seven questions we like to ask every author), she reveals her admiration for both Joseph Mitchell and Johnny Knoxville (once you've read her book, both choices seem appropriate).

The outer edge of the fearsome Maintop Bay, a spooky, boat-eating stretch of water that makes everyone uneasy. Not surprisingly, the sharks seem to love it. (Susan Casey)	An 18-foot shark investigates a 6-foot surfboard. (Peter Pyle)	A shark attack at the Farallones is not usually a subtle event. (Peter Pyle)
Scot Anderson (in orange) observes a feeding. Also in the boat are director Paul Atkins and cinematographer Peter Scoones of the BBC film crew that visited the Farallones in 1993 to film The Great White Shark. (Peter Pyle)	The Farallones researchers see some action from a shark named Bluntnose. (Peter Pyle)	An unquiet cove: Just Imagine (Casey's temporary home) at its moorage in Fisherman's Bay, 150 yards west of Tower Point and 200 yards east of Sugarloaf. (Susan Casey)

500 Freshwater Aquarium Fish: A Visual Reference to the Most Popular Species

Expert advice on freshwater aquarium fish.

Illustrated in full color, this comprehensive reference includes 500 of the most popular freshwater aquarium fish. It provides concise at-a-glance information on their behavior, diet and breeding, along with a recommended aquarium setup. Practical and well organized, this book is tailored to the needs of a wide range of freshwater-aquarium hobbyists.

A key decision for the aquarium owner, and also one of the most fun to make, is choosing the fish for a tank. 500 Freshwater Aquarium Fish is a "window shopping" trip, with an expert alongside to offer crucial advice. This thorough directory details every appropriate species. While most of the fish featured require a heated aquarium, there are other popular varieties, such as goldfish, that can be kept in an unheated one.

With more than 500 color photographs, the book is organized by major fish groups, among them:

• Cichlids, including angelfish and discus
• Catfish
• Cyprinids, including barbs, danios, koi and goldfish
• Characoids, including tetras, neons and piranhas
• Oaches and suckers
• Gouramis, including bettas, paradise fish and snakeheads
• Rainbow fish and blue-eyes
• Livebearers, including mollies and platies.

This comprehensive and useful reference, edited by a highly respected expert, will be welcomed by amateur fishkeepers of any age and expertise.

A Field Guide to Atlantic Coast Fishes : North America (Peterson Field Guides)

The more than 1,000 species descriptions in this guide include information on range and habitat such as depths, bottom types, water temperatures, and salinity. The almost 1,100 illustrations use the Peterson Identification System for quick, accurate field identification.

Saltwater Aquariums For Dummies (For Dummies (Lifestyles Paperback))

Demystifies aquarium setup and maintenance

Combine and care for a wide variety of marine fish and invertebrates

Dive into the colorful world of saltwater fish! This fun, friendly guide gives you easy step-by-step instructions for choosing and caring for these amazing animals. You get the latest on feeding, tank upkeep, filtering systems, maintaining live rock, and preventing algae build-up, as well as what not to include in your aquarium.

Discover how to

• Choose the best fish and equipment
• Get your tank up and running
• Maintain proper water conditions
• Keep your fish happy and healthy
• Avoid tank pitfalls
• Keep a brackish aquarium