The World Is Flat 3.0: A Brief History of the Twenty-first Century
by Thomas L. Friedman
from Picador
Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)
Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley
Where Were You When the World Went Flat?
Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")
And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"
The Essential Tom Friedman
 From Beirut to Jerusalem |  The Lexus and the Olive Tree |  Longitudes and Attitudes |
 China, Inc. by Ted Fishman |  Three Billion New Capitalists by Clyde Prestowitz |  The End of Poverty by Jeffrey Sachs |
 Globalization and Its Discontents by Joseph Stiglitz |  The Travels of a T-Shirt in the Global Economy by Pietra Rivoli |  The Mystery of Capital by Hernando de Soto |
"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures.
The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree.
The Numerati
by Stephen Baker
from Houghton Mifflin
"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )
An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed
Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive
through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is
beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.
In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're
all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers,
shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping
us find our soul mate. Surprising, enlightening, and deeply relevant,
The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.
STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.
A Short History of Nearly Everything
by Bill Bryson
from Broadway
From primordial nothingness to this very moment, A Short History of Nearly Everything reports what happened and how humans figured it out. To accomplish this daunting literary task, Bill Bryson uses hundreds of sources, from popular science books to interviews with luminaries in various fields. His aim is to help people like him, who rejected stale school textbooks and dry explanations, to appreciate how we have used science to understand the smallest particles and the unimaginably vast expanses of space. With his distinctive prose style and wit, Bryson succeeds admirably. Though A Short History clocks in at a daunting 500-plus pages and covers the same material as every science book before it, it reads something like a particularly detailed novel (albeit without a plot). Each longish chapter is devoted to a topic like the age of our planet or how cells work, and these chapters are grouped into larger sections such as "The Size of the Earth" and "Life Itself." Bryson chats with experts like Richard Fortey (author of Life and Trilobite) and these interviews are charming. But it's when Bryson dives into some of science's best and most embarrassing fights--Cope vs. Marsh, Conway Morris vs. Gould--that he finds literary gold. --Therese Littleton
One of the world’s most beloved and bestselling writers takes his ultimate journey -- into the most intriguing and intractable questions that science seeks to answer.
In A Walk in the Woods, Bill Bryson trekked the Appalachian Trail -- well, most of it. In In A Sunburned Country, he confronted some of the most lethal wildlife Australia has to offer. Now, in his biggest book, he confronts his greatest challenge: to understand -- and, if possible, answer -- the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.
From the Hardcover edition.
Guns, Germs, and Steel: The Fates of Human Societies
by Jared Diamond
from W. W. Norton
Explaining what William McNeill called The Rise of the West has become the central problem in the study of global history. In Guns, Germs, and Steel Jared Diamond presents the biologist's answer: geography, demography, and ecological happenstance. Diamond evenhandedly reviews human history on every continent since the Ice Age at a rate that emphasizes only the broadest movements of peoples and ideas. Yet his survey is binocular: one eye has the rather distant vision of the evolutionary biologist, while the other eye--and his heart--belongs to the people of New Guinea, where he has done field work for more than 30 years.
With a new chapter. The phenomenal bestseller—over 1.5 million copies sold—is now a major PBS special.
Winner of the Pulitzer Prize, Guns, Germs, and Steel is a brilliant work answering the question of why the peoples of certain continents succeeded in invading other continents and conquering or displacing their peoples. This edition includes a new chapter on Japan and all-new illustrations drawn from the television series.
Until around 11,000 BC, all peoples were still Stone Age hunter/gatherers. At that point, a great divide occurred in the rates that human societies evolved. In Eurasia, parts of the Americas, and Africa, farming became the prevailing mode of existence when indigenous wild plants and animals were domesticated by prehistoric planters and herders. As Jared Diamond vividly reveals, the very people who gained a head start in producing food would collide with preliterate cultures, shaping the modern world through conquest, displacement, and genocide.
The paths that lead from scattered centers of food to broad bands of settlement had a great deal to do with climate and geography. But how did differences in societies arise? Why weren't native Australians, Americans, or Africans the ones to colonize Europe? Diamond dismantles pernicious racial theories tracing societal differences to biological differences.
He assembles convincing evidence linking germs to domestication of animals, germs that Eurasians then spread in epidemic proportions in their voyages of discovery. In its sweep, Guns, Germs and Steel encompasses the rise of agriculture, technology, writing, government, and religion, providing a unifying theory of human history as intriguing as the histories of dinosaurs and glaciers. 32 illustrations.
This Is Your Brain on Music: The Science of a Human Obsession
by Daniel J. Levitin
from Plume/Penguin
In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music—its performance, its composition, how we listen to it, why we enjoy it—and the human brain. Drawing on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen, Levitin reveals:
• How composers produce some of the most pleasurable effects of listening to music by exploiting the way our brains make sense of the world
• Why we are so emotionally attached to the music we listened to as teenagers, whether it was Fleetwood Mac, U2, or Dr. Dre
• That practice, rather than talent, is the driving force behind musical expertise
• How those insidious little jingles (called earworms) get stuck in our heads
And, taking on prominent thinkers who argue that music is nothing more than an evolutionary accident, Levitin argues that music is fundamental to our species, perhaps even more so than language. This Is Your Brain on Music is an unprecedented, eye-opening investigation into an obsession at the heart of human nature.
The Craft of Research, Third Edition (Chicago Guides to Writing, Editing, and Publishing)
by Wayne C. Booth
from University Of Chicago Press
Now, seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?”
The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers.
Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.
The Selfish Gene: 30th Anniversary Edition--with a new Introduction by the Author
by Richard Dawkins
from Oxford University Press, USA
Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The Selfish Gene. Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. That simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of evolution in the same way since.
Why are there miles and miles of "unused" DNA within each of our bodies? Why should a bee give up its own chance to reproduce to help raise her sisters and brothers? With a prophet's clarity, Dawkins told us the answers from the perspective of molecules competing for limited space and resources to produce more of their own kind. Drawing fascinating examples from every field of biology, he paved the way for a serious re-evaluation of evolution. He also introduced the concept of self-reproducing ideas, or memes, which (seemingly) use humans exclusively for their propagation. If we are puppets, he says, at least we can try to understand our strings. --Rob Lightner
Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands of readers to rethink their beliefs about life.
In his internationally bestselling, now classic volume, The Selfish Gene, Dawkins explains how the selfish gene can also be a subtle gene. The world of the selfish gene revolves around savage competition, ruthless exploitation, and deceit, and yet, Dawkins argues, acts of apparent altruism do exist in nature. Bees, for example, will commit suicide when they sting to protect the hive, and birds will risk their lives to warn the flock of an approaching hawk.
This 30th anniversary edition of Dawkins' fascinating book retains all original material, including the two enlightening chapters added in the second edition. In a new Introduction the author presents his thoughts thirty years after the publication of his first and most famous book, while the inclusion of the two-page original Foreword by brilliant American scientist Robert Trivers shows the enthusiastic reaction of the scientific community at that time. This edition is a celebration of a remarkable exposition of evolutionary thought, a work that has been widely hailed for its stylistic brilliance and deep scientific insights, and that continues to stimulate whole new areas of research today.
The Art Of War
by Sun Tzu
from Filiquarian
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and cilivzation have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.
Deep Survival: Who Lives, Who Dies, and Why
by Laurence Gonzales
from W. W. Norton & Company
"Unique among survival books...stunning...enthralling. Deep Survival makes compelling, and chilling, reading."—Penelope Purdy, Denver Post
After her plane crashes, a seventeen-year-old girl spends eleven days walking through the Peruvian jungle. Against all odds, with no food, shelter, or equipment, she gets out. A better-equipped group of adult survivors of the same crash sits down and dies. What makes the difference?
Examining such stories of miraculous endurance and tragic death—how people get into trouble and how they get out again (or not)—Deep Survival takes us from the tops of snowy mountains and the depths of oceans to the workings of the brain that control our behavior. Through close analysis of case studies, Laurence Gonzales describes the "stages of survival" and reveals the essence of a survivor—truths that apply not only to surviving in the wild but also to surviving life-threatening illness, relationships, the death of a loved one, running a business during uncertain times, even war.
Fascinating for any reader, and absolutely essential for anyone who takes a hike in the woods, this book will change the way we understand ourselves and the great outdoors.
The Structure of Scientific Revolutions
by Thomas S. Kuhn
from University Of Chicago Press
There's a "Frank & Ernest" comic strip showing a chick breaking out of its shell, looking around, and saying, "Oh, wow! Paradigm shift!" Blame the late Thomas Kuhn. Few indeed are the philosophers or historians influential enough to make it into the funny papers, but Kuhn is one.
The Structure of Scientific Revolutions is indeed a paradigmatic work in the history of science. Kuhn's use of terms such as "paradigm shift" and "normal science," his ideas of how scientists move from disdain through doubt to acceptance of a new theory, his stress on social and psychological factors in science--all have had profound effects on historians, scientists, philosophers, critics, writers, business gurus, and even the cartoonist in the street.
Some scientists (such as Steven Weinberg and Ernst Mayr) are profoundly irritated by Kuhn, especially by the doubts he casts--or the way his work has been used to cast doubt--on the idea of scientific progress. Yet it has been said that the acceptance of plate tectonics in the 1960s, for instance, was sped by geologists' reluctance to be on the downside of a paradigm shift. Even Weinberg has said that "Structure has had a wider influence than any other book on the history of science." As one of Kuhn's obituaries noted, "We all live in a post-Kuhnian age." --Mary Ellen Curtin
"A landmark in intellectual history which has attracted attention far
beyond its own immediate field. . . . It is written with a combination
of depth and clarity that make it an almost unbroken series of
aphorisms. . . . Kuhn does not permit truth to be a criterion of
scientific theories, he would presumably not claim his own theory to be
true. But if causing a revolution is the hallmark of a superior
paradigm, [this book] has been a resounding success." —Nicholas Wade,
Science
"Perhaps the best explanation of [the] process of discovery." —William
Erwin Thompson, New York Times Book Review
"Occasionally there emerges a book which has an influence far beyond its
originally intended audience. . . . Thomas Kuhn's The Structure of
Scientific Revolutions . . . has clearly emerged as just such a
work." —Ron Johnston, Times Higher Education Supplement
"Among the most influential academic books in this century." —
Choice
—One of "The Hundred Most Influential Books Since the Second World
War," Times Literary Supplement
Thomas S. Kuhn was the Laurence Rockefeller Professor Emeritus of
linguistics and philosophy at the Massachusetts Institute of Technology.
His books include The Essential Tension; Black-Body Theory and the
Quantum Discontinuity, 1894-1912; and The Copernican
Revolution.
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