Science

The Numerati

"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )

An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive
through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is
beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.

In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're
all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers,
shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping
us find our soul mate. Surprising, enlightening, and deeply relevant,
The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.

STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

This Is Your Brain on Music: The Science of a Human Obsession

In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music—its performance, its composition, how we listen to it, why we enjoy it—and the human brain. Drawing on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen, Levitin reveals:
• How composers produce some of the most pleasurable effects of listening to music by exploiting the way our brains make sense of the world
• Why we are so emotionally attached to the music we listened to as teenagers, whether it was Fleetwood Mac, U2, or Dr. Dre
• That practice, rather than talent, is the driving force behind musical expertise
• How those insidious little jingles (called earworms) get stuck in our heads

And, taking on prominent thinkers who argue that music is nothing more than an evolutionary accident, Levitin argues that music is fundamental to our species, perhaps even more so than language. This Is Your Brain on Music is an unprecedented, eye-opening investigation into an obsession at the heart of human nature.

A Short History of Nearly Everything

From primordial nothingness to this very moment, A Short History of Nearly Everything reports what happened and how humans figured it out. To accomplish this daunting literary task, Bill Bryson uses hundreds of sources, from popular science books to interviews with luminaries in various fields. His aim is to help people like him, who rejected stale school textbooks and dry explanations, to appreciate how we have used science to understand the smallest particles and the unimaginably vast expanses of space. With his distinctive prose style and wit, Bryson succeeds admirably. Though A Short History clocks in at a daunting 500-plus pages and covers the same material as every science book before it, it reads something like a particularly detailed novel (albeit without a plot). Each longish chapter is devoted to a topic like the age of our planet or how cells work, and these chapters are grouped into larger sections such as "The Size of the Earth" and "Life Itself." Bryson chats with experts like Richard Fortey (author of Life and Trilobite) and these interviews are charming. But it's when Bryson dives into some of science's best and most embarrassing fights--Cope vs. Marsh, Conway Morris vs. Gould--that he finds literary gold. --Therese Littleton

One of the world’s most beloved and bestselling writers takes his ultimate journey -- into the most intriguing and intractable questions that science seeks to answer.

In A Walk in the Woods, Bill Bryson trekked the Appalachian Trail -- well, most of it. In In A Sunburned Country, he confronted some of the most lethal wildlife Australia has to offer. Now, in his biggest book, he confronts his greatest challenge: to understand -- and, if possible, answer -- the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.


From the Hardcover edition.

The Selfish Gene: 30th Anniversary Edition--with a new Introduction by the Author

Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The Selfish Gene. Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. That simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of evolution in the same way since.

Why are there miles and miles of "unused" DNA within each of our bodies? Why should a bee give up its own chance to reproduce to help raise her sisters and brothers? With a prophet's clarity, Dawkins told us the answers from the perspective of molecules competing for limited space and resources to produce more of their own kind. Drawing fascinating examples from every field of biology, he paved the way for a serious re-evaluation of evolution. He also introduced the concept of self-reproducing ideas, or memes, which (seemingly) use humans exclusively for their propagation. If we are puppets, he says, at least we can try to understand our strings. --Rob Lightner

Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands of readers to rethink their beliefs about life.
In his internationally bestselling, now classic volume, The Selfish Gene, Dawkins explains how the selfish gene can also be a subtle gene. The world of the selfish gene revolves around savage competition, ruthless exploitation, and deceit, and yet, Dawkins argues, acts of apparent altruism do exist in nature. Bees, for example, will commit suicide when they sting to protect the hive, and birds will risk their lives to warn the flock of an approaching hawk.
This 30th anniversary edition of Dawkins' fascinating book retains all original material, including the two enlightening chapters added in the second edition. In a new Introduction the author presents his thoughts thirty years after the publication of his first and most famous book, while the inclusion of the two-page original Foreword by brilliant American scientist Robert Trivers shows the enthusiastic reaction of the scientific community at that time. This edition is a celebration of a remarkable exposition of evolutionary thought, a work that has been widely hailed for its stylistic brilliance and deep scientific insights, and that continues to stimulate whole new areas of research today.

Godel, Escher, Bach: An Eternal Golden Braid

Twenty years after it topped the bestseller charts, Douglas R. Hofstadter's Gödel, Escher, Bach: An Eternal Golden Braid is still something of a marvel. Besides being a profound and entertaining meditation on human thought and creativity, this book looks at the surprising points of contact between the music of Bach, the artwork of Escher, and the mathematics of Gödel. It also looks at the prospects for computers and artificial intelligence (AI) for mimicking human thought. For the general reader and the computer techie alike, this book still sets a standard for thinking about the future of computers and their relation to the way we think.

Hofstadter's great achievement in Gödel, Escher, Bach was making abstruse mathematical topics (like undecidability, recursion, and 'strange loops') accessible and remarkably entertaining. Borrowing a page from Lewis Carroll (who might well have been a fan of this book), each chapter presents dialogue between the Tortoise and Achilles, as well as other characters who dramatize concepts discussed later in more detail. Allusions to Bach's music (centering on his Musical Offering) and Escher's continually paradoxical artwork are plentiful here. This more approachable material lets the author delve into serious number theory (concentrating on the ramifications of Gödel's Theorem of Incompleteness) while stopping along the way to ponder the work of a host of other mathematicians, artists, and thinkers.

The world has moved on since 1979, of course. The book predicted that computers probably won't ever beat humans in chess, though Deep Blue beat Garry Kasparov in 1997. And the vinyl record, which serves for some of Hofstadter's best analogies, is now left to collectors. Sections on recursion and the graphs of certain functions from physics look tantalizing, like the fractals of recent chaos theory. And AI has moved on, of course, with mixed results. Yet Gödel, Escher, Bach remains a remarkable achievement. Its intellectual range and ability to let us visualize difficult mathematical concepts help make it one of this century's best for anyone who's interested in computers and their potential for real intelligence. --Richard Dragan

Topics Covered: J.S. Bach, M.C. Escher, Kurt Gödel: biographical information and work, artificial intelligence (AI) history and theories, strange loops and tangled hierarchies, formal and informal systems, number theory, form in mathematics, figure and ground, consistency, completeness, Euclidean and non-Euclidean geometry, recursive structures, theories of meaning, propositional calculus, typographical number theory, Zen and mathematics, levels of description and computers; theory of mind: neurons, minds and thoughts; undecidability; self-reference and self-representation; Turing test for machine intelligence.

The Structure of Scientific Revolutions

There's a "Frank & Ernest" comic strip showing a chick breaking out of its shell, looking around, and saying, "Oh, wow! Paradigm shift!" Blame the late Thomas Kuhn. Few indeed are the philosophers or historians influential enough to make it into the funny papers, but Kuhn is one.

The Structure of Scientific Revolutions is indeed a paradigmatic work in the history of science. Kuhn's use of terms such as "paradigm shift" and "normal science," his ideas of how scientists move from disdain through doubt to acceptance of a new theory, his stress on social and psychological factors in science--all have had profound effects on historians, scientists, philosophers, critics, writers, business gurus, and even the cartoonist in the street.

Some scientists (such as Steven Weinberg and Ernst Mayr) are profoundly irritated by Kuhn, especially by the doubts he casts--or the way his work has been used to cast doubt--on the idea of scientific progress. Yet it has been said that the acceptance of plate tectonics in the 1960s, for instance, was sped by geologists' reluctance to be on the downside of a paradigm shift. Even Weinberg has said that "Structure has had a wider influence than any other book on the history of science." As one of Kuhn's obituaries noted, "We all live in a post-Kuhnian age." --Mary Ellen Curtin

The Stuff of Thought: Language as a Window into Human Nature

This New York Times bestseller is an exciting and fearless investigation of language

Bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to provide lucid explanations of deep and powerful ideas. His previous books—including the Pulitzer Prize finalist The Blank Slate—have catapulted him into the limelight as one of today’s most important popular science writers. In The Stuff of Thought, Pinker presents a fascinating look at how our words explain our nature. Considering scientific questions with examples from everyday life, The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.

Bonk: The Curious Coupling of Science and Sex

The best-selling author of Stiff turns her outrageous curiosity and infectious wit on the most alluring scientific subject of all: sex.

The study of sexual physiology—what happens, and why, and how to make it happen better—has been a paying career or a diverting sideline for scientists as far-ranging as Leonardo da Vinci and James Watson. The research has taken place behind the closed doors of laboratories, brothels, MRI centers, pig farms, sex-toy R&D labs, and Alfred Kinsey's attic.

Mary Roach, "the funniest science writer in the country" (Burkhard Bilger of The New Yorker), devoted the past two years to stepping behind those doors. Can a person think herself to orgasm? Can a dead man get an erection? Is vaginal orgasm a myth? Why doesn't Viagra help women—or, for that matter, pandas? In Bonk, Roach shows us how and why sexual arousal and orgasm, two of the most complex, delightful, and amazing scientific phenomena on earth, can be so hard to achieve and what science is doing to slowly make the bedroom a more satisfying place. 16 illustrations.

Stiff: The Curious Lives of Human Cadavers

"One of the funniest and most unusual books of the year....Gross, educational, and unexpectedly sidesplitting."—Entertainment Weekly

Stiff is an oddly compelling, often hilarious exploration of the strange lives of our bodies postmortem. For two thousand years, cadavers—some willingly, some unwittingly—have been involved in science's boldest strides and weirdest undertakings. They've tested France's first guillotines, ridden the NASA Space Shuttle, been crucified in a Parisian laboratory to test the authenticity of the Shroud of Turin, and helped solve the mystery of TWA Flight 800. For every new surgical procedure, from heart transplants to gender reassignment surgery, cadavers have been there alongside surgeons, making history in their quiet way.

In this fascinating, ennobling account, Mary Roach visits the good deeds of cadavers over the centuries—from the anatomy labs and human-sourced pharmacies of medieval and nineteenth-century Europe to a human decay research facility in Tennessee, to a plastic surgery practice lab, to a Scandinavian funeral directors' conference on human composting. In her droll, inimitable voice, Roach tells the engrossing story of our bodies when we are no longer with them.

Dark Mission: The Secret History of NASA

For most Americans, the word NASA suggests a squeaky-clean image of technological infallibility.

Yet the truth is that NASA was born in a lie, and has concealed the truths about its occult origins. Dark Mission documents this seemingly wild assertion.

Why is the Bush administration intent on returning to the moon as quickly as possible? What are the reasons for the current “space race” with China, Russia, even India? Remarkable images reproduced within this book provided to author Richard C. Hoagland by disaffected NASA employees provide clues why, including information about suppressed lunar discoveries.

Mystical organizations quietly dominate NASA, carrying out their own secret agendas behind the scenes. This is the story of men at the very fringes of rational thought and conventional wisdom, operating at the highest levels of our country. Their policies are far more aligned with ancient religions and secret mystery schools than the facade of rational science NASA has successfully promoted to the world for almost fifty years.

Dark Mission is proof of the secret history of the National Aeronautics and Space Administration and the astonishing, seminal discoveries it has repeatedly suppressed for decades.

Richard C. Hoagland is the former science advisor to CBS News, author of The Monuments of Mars, and a frequent guest on the popular radio programs Coast To Coast and The Art Bell Show.

Mike Bara is a consulting engineer for Boeing aircraft. This is his first book.